3) Integrity- Integrity is a word that gets bandied about by corporations these days and we are no different... except we mean structural integrity. We guarantee that our products will remain molecularly stable and not spontaneously collapse in on themselves turning into a singularity ensuring the end of existence as we know it. We will show our commitment to the structural integrity of our product by backing it with this financial pledge: "Salsalluminatti guarantees all it's products against causing the end of the universe or double your money back."
4) Uniqueness- While being unique does not make something important, our goal is not to go head to head with major manufacturers. Our goal is not to destroy them or overtake them. Our market is people who are pressed for time and tired of the same old condiments, and aren't excited about having a spicy version condiment X to light a fire under their taste buds. Flavors and textures must be unique. If people want the same old ketchup, mustard, hot sauce, and barbecue sauce they have enough options already. We must strive to come at them obliquely, and maintain some reference point without aping them.