The in-store samplings are going well. It’s an interesting mix of reactions that run the gamut from “this reminds me of a sauce my mother used to make, but she is long gone. I’ll take a bottle!” to “meh, I like mine better.” Gee, um, thanks!
We do have to say that although we enjoy being in both stores, we have a preference over which store we are in. There is definitely a difference in the clientele’s gregariousness. Our sales are both roughly the same, but one store the customers smile and acknowledge our presence even if they don’t stop. In the other unless they are stopping for a sample, they avoid eye contact at all possible costs.
Come on, people. We are not going to force you to sample our sauce, and you are not going to hurt our feelings if you don’t want to try it, but please, the smiles like the samples, are free.
We are set up finally to go back into the lab for our next three sauces and get the product line expanded. We are currently setting up the ordering for it, but it looks like we are going to have to buy more of one of the products than we need and then lose part of it. It’s not ideal, and we are not happy about it, but its what we have to do. The sauces are going to be a vinegar, a steak sauce, and a chutney. Per our style, they are going to have unique bases, and flavor profiles will be a departure from the norm. Not that they are an attempt to, as the kids say, “disrupt” the condiment game, but for us to have our own clear voice.
The next bottling is going to feature our updated label and we are going to carry that across the whole product line. It’s not a massive departure from what we are doing now, but will be a little less old school formal label(while still adhering to FDA rules).